South Korean conglomerate Shinsegae International is accelerating the expansion of its imported cosmetics business by striking various exclusive distribution deals for popular overseas brands and those with high growth potential.
South Korean beauty retailer Shinsegae has attributed the success of brands such as Oribe, Hourglass and YUNJAC to the presence of a strong hero product to drive sales.
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![Curie Co has launched a naturally derived bond builder which it believes has the potential to be an effective anti-humidity hair care solution for South East Asia. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/curie-co-believes-its-bond-builder-can-bring-effective-anti-humidity-hair-solutions-to-sea/17375805-1-eng-GB/Curie-Co-believes-its-bond-builder-can-bring-effective-anti-humidity-hair-solutions-to-SEA.jpg)
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![Skinidea has developed a new skin care brand, MDP, specifically to target US beauty consumers. [Medipeel]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/05/01/skinidea-develops-new-brand-to-target-us-market-as-part-of-expansion-plans/17362677-1-eng-GB/Skinidea-develops-new-brand-to-target-US-market-as-part-of-expansion-plans.jpg)
